Les comportements d’achat des clients évoluent constamment : multicanal, omnicanal… Comment suivre et anticiper ces évolutions pour les transformer en opportunités ?
Dans ce webinar, vous verrez comment constituer un Référentiel Client Unique (RCU), le socle d’une donnée client unifiée et centralisée avec la mise en place d’un Intelligent Data Hub.
Puis comment, grâce à l’Intelligence Artificielle (IA), enrichir la connaissance client afin de mener des actions ciblées à fort ROI.
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